Indeed.

Bah. The holidays are thingie and whatnot, leading to the whatsits and something, and a severe shortage of the various bits that make reading interesting.

However cobbled together these bits were, Todd continued wrenching them from the ether, in an effort to create what used to be described as 'stories'. These had disappeared over the years, in either the greatest, most devastating robbery ever, or perhaps just through apathy and a general miscarriage of justice.

Either way, Todd had no idea what he was doing, and after a few failed attempts, just started stringing together names of breakfast cereals and soft drinks.

This worked quite well, and established a good base for further attempts, using names of print shops and convenience stores. These latter attempts grew slightly more depressing as time went on, though several works were pure genius, and a few were hilariously bad.

Todd made a fortune from these works, mostly from large corporations paying for advertising. So, Todd's income depended primarily on large corporations, which unfortunately where destroyed in the 3rd Great Marketing Wars, leaving things a bit worse off, (notably, Todd.) However, the end of these monstrous corporations signaled the beginning of true creativity, hobbled though it may be by the lack of cereal boxes to riff off of.

Creativity, then, struck without warning, and with the triumphant decline of marketing organizations. Creativity blazed away with both barrels for a time, leaving people like Todd riddled with bullets and crippling holes in their chests.